The mobility sector is more dynamic and fast-paced than ever before. As the arrival of new technologies and entrants re-shapes the market, the ability to adapt within this new landscape will determine who succeeds – and who is left behind.
Read More
The mobility sector is more dynamic and fast-paced than ever before. As the arrival of new technologies and entrants re-shapes the market, the ability to adapt within this new landscape will determine who succeeds – and who is left behind.
Read more
The automotive industry is undergoing a dramatic transformation, resulting in the emergence of a whole new, all-encompassing mobility ecosystem. This will come as no surprise to businesses within the sector who are watching this change play out in real time – and at breakneck speed.
Read more
BrightonSEO has firmly established its reputation in the search marketing space during its 14-year history. But for me, 2023 was my first time at the event after some of my colleagues had attended in previous years and spoke about its magic.
Read more
AI, and data-powered tech tools in general, are sometimes positioned as stripping away human biases and bringing you the real truth. But a recent spate of news stories highlights that, powerful as AI is, it’s still prone to bias and misinformation.
Read more
Should your brand have, or contribute to, a corporate podcast? Will it be worth the effort?
Read more
I briefly describe what I want to see - and it's there in a matter of seconds: AI-based image generators make this possible.
Read more
‘Permacrisis’ was declared the Collins Dictionary’s word of the year for 2022, summing up “just how truly awful 2022 has been for so many people” in the words of Alex Beecroft, head of Collins Learning.
Read more
Our world today is purpose-driven, and the number one overarching purpose is sustainability. Everyone is talking about it. So when you talk about sustainability, how do make your voice stand out?
Read more
Just hype or the future of communication? What can we expect from it? Digital expert Miriam Stanitzek sheds light on the beginnings of the virtual second world and goes on a time travel through pop culture to find out.
Read moreThe FTSE 100 CEO LinkedIndex 2023, the UK’s first authoritative report examining the LinkedIn activity of Britain’s business leaders, has been published, revealing which FTSE CEOs are leading the charge on the social media platform.
BP CEO Bernard Looney tops the list of best performing CEOs, which has been calculated using a methodology based on criteria including follower numbers, post engagement and interaction with comments, in addition to originality and variety of content.
The top ten performers featured within the report are listed as follows:
Compiled by international marketing communications agency, Palmer Hargreaves, the FTSE 100 CEO LinkedIndex 2023 is the outcome of detailed analysis of FTSE CEO LinkedIn profiles during the period 1 June 2021 to 1 June 2022. The research aims to shine a light on the demographic make-up of top UK CEOs, while providing qualitative and quantitative insights into their online communication styles and patterns of behaviour. It also builds on the success of the original annual CEO LinkedIndex report launched by Palmer Hargreaves DE in 2021, which undertook a similar exercise, focusing on CEOs within the DAX in Germany.
Some key findings of the report include:
The report also paints a picture of the profile of Top 100 UK FTSE business leaders, who are on average:
Simon Tierney, Managing Director of Palmer Hargreaves UK, said: “Our research provides an exciting snapshot of how Britain’s business leaders are using LinkedIn to enhance their personal brand and that of their organisation. Against a backdrop of continuous uncertainty and volatility, there is a growing expectation that top figures from the business world should make their voices heard via digital channels, and here we see how some are achieving greater success than others in this regard.
“This report marks the beginning of an annual series that will closely monitor the evolution of LinkedIn as a platform for top executives, and of the composition of the FTSE 100, providing us with a better understanding of the communications and business landscape.”
Download the free report and enjoy Palmer Hargreaves' showcase of the top FTSE 100 CEO LinkedIn profiles.
International marketing agency Palmer Hargreaves has made a step forward in the AI-powered communications space by creating and filling two AI (artificial intelligence) prompting positions.
This marks out Palmer Hargreaves as an emerging centre of AI expertise within the global B2B marketing space. Though many agencies are already exploring or experimenting with the possibilities of AI-assisted content, Palmer Hargreaves is one of the first to make AI a core part of its business both strategically and operationally, backed up by a significant hiring investment.
And, amid anxious industry conversations about how AI will affect the future of business communication, the move is a show of confidence that it can be a force for good and is set to become an accepted and sustainable part of the marketing landscape.
Two newly hired team members will work exclusively with AI in a business context across the agency’s international footprint, including the teams at Palmer Hargreaves’ UK headquarters in Leamington Spa and German office in Cologne.
AI prompters Valeriia Volkovaia (left) and Karoline von dem Bussche (right). Photo credit: Studio Ignatov
Valeriia Volkovaia joins as AI Prompt Engineer, bringing a wealth of AI-specific understanding and experience. She gained experience with machine learning as a junior software developer at Speech Technology Center, then put this knowledge to use in a master's degree in media informatics at RWTH Aachen University, during which she trained large language models for automatic speech recognition. At Palmer Hargreaves, Valeriia will oversee AI from a technical and strategic perspective, leading the development of new business models and application areas for AI tools. She will also train local AI systems with her own content, evaluate current providers, track upcoming AI developments in the communications sector, and advise colleagues and clients on AI use cases, opportunities and pitfalls.
Meanwhile, Karoline von dem Bussche joins as AI Prompt Editor, running AI projects in day-to-day business. With a career history including 15 years in exhibition design with TRIAD, and most recently a role as senior editor at multi-channel communications agency Ressourcenmangel, she specialises in developing a close understanding of client needs and translating them into real-world brand executions.
At Palmer Hargreaves, she will bring multimedia generative AI capabilities to a range of client projects. She will also work together with clients to develop, optimise and realise AI-assisted concepts, and raises awareness of the topic internally through workshops and knowledge-sharing mechanisms.
“AI tools deliver exciting opportunities for the communications industry, even if there are questions about their long-term effects,” said Iris Heilmann, Managing Director and co-owner of the Palmer Hargreaves Group. “Already, their rapid development has driven us to reflect on our creative work. We are grateful to have two talented new colleagues who will support us on this journey.”
Simon Tierney, Managing Director, Palmer Hargreaves UK, said: “Our internal discussions about AI have confirmed two things: that it has huge potential, but that it needs steering. We envision a powerful and long-lasting role for AI as something that assists and accentuates human creativity, rather than replacing it. By growing the international agency with AI-centric roles, our mission is to get the best out of AI and ultimately enable our clients to benefit to a greater scale and scope than they otherwise could.”
International full-service marketing agency Palmer Hargreaves (PH) has won a new PR brief with the Advanced Propulsion Centre UK (APC) to raise the profile of pioneering UK automotive SMEs on a global scale. The brief, which includes social media content support, will raise awareness of an international events programme aimed at creating new business opportunities and positioning the UK as a global leader in low-carbon automotive technologies.
Under the banner of the UK Pavilion, a consortium of some of Britain’s most exciting automotive SMEs, the campaign will showcase how the UK is leading the way towards a new, electrified and autonomous automotive future.
As part of this, PH will work closely with APC to amplify the success stories of each of the UK Pavilion exhibitors, helping to build a wider narrative around the strengths of the UK as a centre for automotive innovation and what it can offer to potential partners from across the globe. This comes at a crucial time for the UK economy amid aims to build new alliances following the country’s departure from the EU. Against the backdrop of the ongoing climate crisis, developing such partnerships will be vital to the UK’s future economic prospects, as it looks to accelerate its transition towards a low-carbon economy while cementing its status as a leader in the development of green technologies.
Render of UK Pavilion exhibition
Simon Tierney, managing director at Palmer Hargreaves UK, said: “Automotive is part of our DNA as an agency. Working with automotive businesses over the past few decades has given us a unique perspective on the challenges facing the sector and we are proud to have been selected on the strength of our track record within this space. Our multi-channel expertise will prove invaluable in helping us to elevate the messages of the UK Pavilion and its exhibitors, in what is an incredibly exciting campaign for PH. We look forward to playing an important part in giving a voice to the UK automotive industry, while supporting the transition towards a cleaner, more sustainable future for the UK economy.”
Philippa Oldham, Stakeholder Engagement Director at APC, said: “Palmer Hargreaves is an agency we have been aware of for some time now and we were impressed by their extensive knowledge of and pedigree in the automotive sector. We have quite a busy events programme over the next few months and are delighted to have found a partner who can help us showcase the UK’s expertise in low-carbon vehicle technology development.”
Due to run between May and October 2022, the international events programme will span up to six countries, with the UK Pavilion making its first outing at the JSAE Exhibition and Congress in Yokohama, Japan later in May, with names such as SBD Automotive, Continental Engineering Services, Flettner Ventilator Limited, Pickering Interfaces LTD, Constellium, Saietta[JD1] , showcasing the best and brightest in UK automotive manufacturing. Depending on COVID restrictions, the campaign will also include the following events:
About Palmer Hargreaves
Palmer Hargreaves is an international full service marketing agency, with offices in the UK (Leamington Spa), Germany (Cologne), and China (Shanghai). With a portfolio consisting largely of b2b clients operating in industries including automotive, agrochemical, manufacturing and technology, the agency specialises in solving complex communications challenges.
About the Advanced Propulsion Centre UK
The Advanced Propulsion Centre (APC) collaborates with UK government, the automotive industry and academia to accelerate the industrialisation of technologies, supporting the transition to deliver net-zero emission vehicles.
Since its foundation in 2013, APC has funded 170 low-carbon projects involving 402 partners, working with companies of all sizes, and has helped to create or safeguard nearly 50,000 jobs in the UK. The technologies developed in these projects are projected to save over 288 million tonnes of CO2, the equivalent of removing the lifetime emissions from 12 million cars.
Palmer Hargreaves (PH) has promoted Strategic Development Director Simon Tierney to the role of Managing Director of its UK operation, while incumbent Managing Director Mark Dale will lead on the growth of a new PH OneMagnify joint venture in his new remit as Director of International Business.
As part of PH OneMagnify, Palmer Hargreaves and OneMagnify, who each hold 50 percent of the joint venture, will combine their existing China offices to create a new joint Asia-Pacific HQ based in Singapore. The launch enhances the global reach of Palmer Hargreaves with offices established in Leamington Spa in the UK, Cologne in Germany and the Asia-Pacific region, with a satellite presence in other countries such as Italy and Spain.
Simon Tierney and Mark Dale at Palmer Hargreaves UK office in Leamington Spa.
Throughout its global locations, Palmer Hargreaves works with clients which span a variety of highly complex industries including automotive, industrial, agricultural and IT. The launch of its new Asia-Pacific joint venture will also create opportunities to acquire new clients, as the firm looks to leverage the experience and market knowledge of its international team to further strengthen its fully integrated global proposition.
Tierney joined Palmer Hargreaves in 2010 and has since risen through the ranks in a variety of client and strategic roles that have equipped him with an in-depth understanding of PH clients, the inner workings of the business, and the skills to lead the next phase of its evolution. His focus will be on growing the UK team and bringing together its expertise in strategy, content, creative and planning to expand its portfolio of clients.
Dale, who was instrumental in the initial creation of Palmer Hargreaves‘ previous China office, steps into an international role and will oversee the global expansion of the agency, fostering collaboration between different teams and countries. He will continue to play an active role in the day to day running of the UK operation.
The new PH OneMagnify joint venture will see Palmer Hargreaves build on a successful track record of collaborating with technology and data-driven marketing specialist OneMagnify, furthering a partnership that began several years ago. Due to the high degree of digitisation in Asia, PH OneMagnify sees the partnership as a prime opportunity to embed pioneering digital marketing technologies and metrics into its activities. The joint venture will also draw upon the collective resources and expertise of both parent companies’ respective networks.
Simon Tierney, Manager Director, UK at Palmer Hargreaves, said: “As an agency, our real strength lies in our ability to collaborate effectively with our colleagues in other countries to achieve exceptional results for our clients. This has been influential in the growth of our UK business throughout the past few years and the new partnership with OneMagnify enables us to occupy a unique global position within the agency world.”
Mark Dale, Director, International Business at Palmer Hargreaves, added: “Given that so many of our clients have exposure to APAC, our decision to partner with OneMagnify to strengthen our presence across Asia makes perfect sense from a client service point of view. With our integrated service portfolio, our unique offer will enable the businesses we work with to make the most of the opportunities in this region. Our ability to operate on a truly global scale provides us with a clear advantage in the marketplace as we look to expand and cement our reputation as a full-service agency with a talent for delivering simple and effective communications solutions for clients in highly complex industries.”
The joint venture, called PH OneMagnify, is based in Singapore. At the same time, the existing locations of the two companies in Shanghai will merge. PH OneMagnify in China becomes a wholly owned subsidiary of the Singapore joint venture. Palmer Hargreaves and OneMagnify each hold 50 percent of the joint venture, and the team will initially consist of around 20 people.
The new company will be jointly managed locally by Operations Director Caroline Tan, who was previously responsible for the Chinese site of Palmer Hargreaves, and Business Development Director Oscar Gao, previously responsible for OneMagnify's business in China. Both report to Mark Dale, Director International Business at Palmer Hargreaves, who has overall responsibility for the joint venture.
The two companies have been working together for a number of years and develop tailor-made communication solutions that rely on the latest technologies and data processing. Due to the high degree of digitization in Asia, Palmer Hargreaves and OneMagnify see the joint venture as an innovation center for the development of digital marketing technologies and measures, all of which are locations of the two
Companies can benefit. At the same time, PH OneMagnify can draw on the expertise and resources in the network of the parent companies. This includes, for example, the development unit in Chennai, India, which provides IT and programming capacities in a flexible and scalable manner.
Jörn Langensiepen, CEO of Palmer Hargreaves: “The merger is part of a joint growth strategy for the two companies in Asia. Of course we would like to win new customers in Asia through this partnership. Above all, we would like to offer our international clients even better services. Many of them are either already active in Asia or interested in the market there. With our integrated service portfolio, we can help our customers to make the most of the opportunities in this region. "
PH OneMagnify is currently developing and implementing a marketing platform for the Ford International Markets Group (IMG). From its location in Bangkok, IMG serves numerous markets in Asia, Africa and the Middle East. The marketing platform will initially be rolled out in Thailand and South Africa, with a launch imminent in other regions. Other PH OneMagnify customers include Porsche China and Maserati China.
Both Palmer Hargreaves and OneMagnify have grown above average in recent years and are successfully represented in China with their own agencies. The new joint venture offers customers from all industries the common range of activities from strategy, creation, content and digital expertise and interlinks it with technology solutions and analysis methods in order to achieve measurable results.
Not only do the services of the two companies complement each other, the corporate culture and philosophy are also similar. "We are united by high quality standards and an attitude that focuses on customer service," says Mark Petroff, CEO of OneMagnify. “The reason why our collaboration has been so successful in the past is our shared visions and values. The establishment of PH OneMagnify illustrates this and enables us to provide convincing communication
Mark Dale, Director International Business Palmer Hargreaves, Mark Petroff, CEO of OneMagnify and Jörn Langensieper, CEO of Palmer Hargreaves.
About Palmer Hargreaves
Palmer Hargreaves is an international full service marketing agency, with offices in the UK (Leamington Spa), Germany (Cologne), and China (Shanghai). With a portfolio consisting largely of b2b clients operating in industries including automotive, agrochemical, manufacturing and technology, the agency specialises in solving complex communications challenges.
Leamington-based full service marketing agency Palmer Hargreaves has expanded its digital capabilities following a duo of hires specialising in SEO and digital marketing.
The move comes following a trend from clients looking to move traditional events and marketing campaigns online as a result of the Coronavirus pandemic. According to the agency, businesses in all sectors are increasingly looking for new and innovative ways to engage their audiences through digital marketing focused on every stage of the customer journey.
To bolster the agency’s skills and experience in this field, Palmer Hargreaves has appointed Marta Sainz to the role of Digital Manager. Sainz offers skills in all things digital and SEO with a focus on implementing seamless online strategies and maximising website traffic and conversion. She explained, “I am currently learning as much as I can about our clients’ specific needs and look forward to supporting their output with tailored SEO strategies and comprehensive training, so they too can understand the best approach for digitally-optimised marketing campaigns.”
Sainz has been joined by Miriam Sciascia, who joins the team as an Account Manager. The native Italian retains over 8-years of experience in international project management, leading online and offline campaigns and events.
Palmer Hargreaves has also continued to expand its customer base throughout the past few months, taking a dynamic approach to marketing and working closely with clients across the mobility sector to help them refocus marketing campaigns and reach new audiences in novel ways. This has included more collaborative work with the company’s international offices in Germany and China, something made possible by this new emphasis on digital communication.
Managing Director in the UK, Mark Dale, commented: “It’s been challenging times for everyone, but to see our business constantly evolving and growing in all sorts of directions is really encouraging. Virtual pitches, meetings and international collaborations are now customary and alongside this we’ve thrown ourselves into the digital sphere with our clients, constantly assessing ways to bring more of their business online too. As a result we’re all benefitting and the new additions to the team will only enhance this.”
Palmer Hargreaves is an international full service marketing agency, with offices in the UK (Leamington Spa), Germany (Cologne), and China (Shanghai). With a portfolio consisting largely of b2b clients operating in industries including automotive, agrochemical, manufacturing and technology, the agency specialises in solving complex communications challenges.
Full service communications agency Palmer Hargreaves has bolstered its senior team with the appointment of Julie Stanford as Account Director. Stanford joins following senior roles at Spark 44, Epsilon and Cogent Elliott, having also spent time working within Jaguar Land Rover.
The appointment follows a period of significant growth throughout 2019, during which Palmer Hargreaves experienced a 30% increase in both turnover and personnel. Stanford will be helping the agency continue this upward trajectory, working with senior management and account handling teams to continue to exceed client expectations, solving complex marketing problems both creatively and measurably.
Julie Stanford commented: “Palmer Hargreaves has enjoyed impressive international growth over the past 12 months. Joining the company presents a unique opportunity to work on some vibrant and exciting b2b brands, working with talented colleagues and individuals all over the world. "
The move represents something of a homecoming as Stanford returns to Palmer Hargreaves after last working for the business in 2008. Since then, the company has expanded in both geography and services, opening offices in Brazil and China and evolving from a traditional advertising agency to a full service communications partner; encompassing strategy, content, creative and digital.
"The true sign an agency is doing well is when it can attract back some of the best marketing talent that has previously worked for it," said Mark Dale, Managing Director, Palmer Hargreaves. “Julie spent more than ten years at Palmer Hargreaves before leaving in 2008 to gain a range of agency experience in London and the Midlands. It's great to welcome her back years later into an agency that has evolved over that time just as much as her skillset and experience has. "
About Palmer Hargreaves:
Palmer Hargreaves is an international full service marketing agency, with offices in the UK (Leamington Spa), Germany (Cologne) and China (Shanghai). With a portfolio consisting largely of b2b clients operating in industries including automotive, agrochemical, manufacturing and technology, the agency specialises in solving complex communications challenges.
A Midlands-based full service communications agency is on track to reach £ 1.5m turnover by the end of the year, following 30% growth in both turnover and personnel.
Leamington-based B2B marketing specialist Palmer Hargreaves has enjoyed a year of significant expansion to date, following the acquisition of new clients in the transportation and financial services sectors. A growing client portfolio has led to increase in team members and puts the company on track to exceed £ 1.5m turnover this year.
To support increased demand, several new faces have joined the company, with new recruits joining account handling, creative and PR teams.
The news comes hot-on-the-heels of Palmer Hargreaves' inclusion in the top 50 fastest growing companies in Coventry and Warwickshire. The agency scored 29th place in the list compiled by accountancy and business advisory firm BDO LLP.
Mark Dale, Managing Director at Palmer Hargreaves, commented: "The B2B environment is becoming ever-more challenging with more complex distribution channels, complicated supply chains and global market changes. As a result, it is becoming more and more difficult for the most effective way, to the right people.
"Our focus on solving these complex issues through integrated and original marketing solutions is paying dividends with improved rates of new business and client retention. With a powerful team working in the UK and supporting our overseas offices in Germany, Brazil, China and Russia, we're enjoying one of our busiest and most exciting years yet. "
A full service marketing agency based in Leamington swapped its gasoline and diesel vehicles for an all-new electric taxi as part of its own zero emissions challenge.
Staff from Palmer Hargreaves spent two weeks travelling to work, meetings, the shops and just about anywhere in the electric taxi, even using it to do the afternoon school run. By simply carpooling to work one morning, six members of the team were able to shorten a combined 100-mile journey to the office into just 40 miles, with no CO² emissions en route. The exercise was part of a fortnight of activities held by the agency to celebrate winning a brief to promote the new TX Electric Taxi on behalf of Coventry-based LEVC (London Electric Vehicle Company).
Mark Dale, Managing Director of Palmer Hargreaves, commented: “What better way to immerse ourselves in a new client’s business than by quite literally taking their product for a test-drive?
“We were surprised at the amount of miles and subsequent emissions that we all reach simply by going about our daily duties. It’s the small journeys like that trip to work or the weekly drive to the supermarket, which can really contribute to reducing the UK’s CO² output when completed in an electric vehicle, rather than a typical combustion engine.”
The Leamington agency’s zero emissions challenge came at a topical time, with Birmingham and Coventry gearing up for their own Clean Air Zones, which will see drivers of high polluting cars subject to a surcharge when entering the cities. By encouraging black cab drivers to invest in the new TX electric taxi from LEVC, a significant reduction in emissions can be reached within urban areas. Just recently, the UK government promised to reduce road tax for electric taxis in a bid to increase uptake and improve air quality.
About Palmer Hargreaves:
Palmer Hargreaves is an international full service marketing agency with offices in the UK (Leamington Spa), Germany (Cologne), and China (Shanghai). With a portfolio consisting largely of b2b clients operating in industries including automotive, agrochemical, manufacturing and technology, the agency specialises in solving complex communications challenges.
About the TX, from LEVC:
The TX, LEVC’s new taxi, combines the company’s expertise as a manufacturer of urban commercial vehicles with proven electric vehicle technology and the latest in advanced material manufacturing.
As well as improving the city’s air quality, TX customers and their passengers will benefit from the TX’s new multi-filter system that works to remove gases and particles from the incoming air. Also, an in-built air quality sensor automatically closes the external air intake if it detects increased levels of pollution in the outside air – protecting passengers, and the driver, from the capital’s often poor-quality air.
The TX uses eCity technology which combines a small petrol generator (known as a “range-extender”) with a class leading battery and proven electric powertrain. The eCity platform will give drivers a range of up to 344 miles.
Electric taxi company LEVC (London Electric Vehicle Company) has appointed international full service marketing agency Palmer Hargreaves to help generate test drives of its new electric taxi across Birmingham, Manchester and London.
The agreement follows a highly competitive pitch, from which Palmer Hargreaves was selected as the lead agency for an emotional campaign promoting both LEVC‘s electric and used diesel vehicles. Through a combination of traditional and new media advertising plus targeted content marketing, Palmer Hargreaves hopes to help Britain’s taxi drivers find the right mobility solutions to suit their evolving needs.
The campaign will be implemented throughout the next 12 months with scope for the agency to take LEVC’s proposition overseas with the support of its offices in Germany and China.
Mark Dale, Managing Director at Palmer Hargreaves UK, commented: “LEVC is an exciting new account for us, which enables us to work in a sector experiencing rapid transformation. There are few things as iconic as the classic Hackney carriage and those who work in these vehicles are extremely proud of their heritage and stature. Working closely with LEVC, we want to help drivers retain this pride with a new electric cab that perfectly supplements existing diesel options.”
Leighton King, Commercial Director at LEVC added: “Palmer Hargreaves delivered a strong, strategic response to our brief and demonstrated a clear understanding of the challenges affecting both taxi drivers and the wider mobility marketplace. We’re looking forward to working with them to roll out their exciting ideas.”
Mark Dale and Leighton King in front of the TX electric taxi.
Palmer Hargreaves – complex solved.
Palmer Hargreaves is an international B2B marketing communications agency that specialises in working with clients in complicated marketing environments. We have a team of over 180 people working in the UK, Germany and China. We combine a broad spectrum of services – strategy, creative, content and digital – with in-depth expertise and knowledge in the agriculture, IT, automotive and manufacturing industries. Whether it’s marketing communications, PR, marketing technology or digital, well-known brands have trusted us for many years.
.tiff .ai .eps
.gif .jpg .png .ai .eps
